Email marketing is always one of those things that just seemingly gets left behind. Most common, business say they don’t like getting all those emails so why should they be sending them? The fact is, consumers do want to receive them, the key is making sure you are producing relevant content that keeps them engaged. Most email marketing campaigns fail because either the consumer didn’t sign up for the email or it wasn’t crafted well. In this class, we will cover both along with tips on getting customers to opt-in to your program and getting to know your ideal customer. In addition, we will discuss content strategies and how to keep your clients engaged!